Advance Analytics Services

Our team of experts bring-in over 15 years of consolidated experience in data processing and advance analytics for global clients across geographies. The experience spans over MS Excel, SPSS, R and SAS technologies

Our research focused analytical techniques are Cluster analysis, Conjoint analysis, Discriminant analysis, Factor analysis and Regression analysis

Cluster analysis
Our methodology uses any of several techniques to classify people, objects, or variables into more homogeneous groups.
Conjoint analysis
Our methodology allows consumers’ preferences for a product or service to be broken down into tradeoffs among its individual attributes for the context in which overall judgments are made.
Discriminant analysis
Our methodology examines how two or more groups (generally respondents) differ from one another on the basis of a number of predictor variables.
Factor analysis
Our methodology identifies a set of underlying dimensions (“Factors”) within a set of variables, revealing unobserved structure in the data.
Regression analysis
Our methodology dependence of a single, interval scale variable (such as market share) on one (simple) or more (multiple) variables.

Discrete Choice Modeling (Conjoint Research)

Stratyfied has got a distinctive expertise in Discrete Choice Modeling (DCM), more commonly known as Conjoint Research. Having applied DCM, spanning across diverse sectors, our team is your go-to experts for this type of research. We have subject matter experts and team with global expertise on advanced analytical techniques. Our services include:

End-to-end execution of Conjoint projects including experimental design, survey programming, utilities estimation & market simulator
Experience of working on Conjoint studies using various conjoint techniques like CBC, ACBC, MBC, Max-Diff
Ability to build complex excel based “What-If” market simulators with features such as:
• Demand Curves (Relationship between price and preference share depicted through chart)
• Sensitivity Analysis (Change in preference shares by changes in different attributes depicted through chart)
• Scenario Comparison (Ability to compare multiple scenarios on the same screen)
• Monetary Value Attribution (Assigns $ value to individual level of each attribute that helps in identifying optimal pricing)
Have applied conjoint research in various scenarios such as new product development, repositioning existing products, pricing strategies, market growth strategies, & market segmentation etc.
Have applied conjoint research in diverse sectors such as Pharmaceutical, Real Estate, Hospitality, F&B, Automotive, Medical Devices, IT & Telecom, and Banking etc.

Market Segmentation

Market segmentation is one of the most important basis of many successful marketing strategies. The identified segments allow tailoring the marketing mix to more individual customer needs, thus helps to invest marketing spending more effectively.

Stratyfied has got a distinctive expertise when it comes to segmentation. Our team has extensive global experience in applying market segmentation, to develop marketing strategies aiming towards more efficient advertising, accurate branding, sales force effectiveness, customer retention and much more. Our services include:

End-to-end execution of Segmentation projects including questionnaire development, survey programming, data processing, segmentation, profiling & extrapolation of segments to universe
Conduct segmentation of various types such as psychographic, attitudinal, behavioral, need-based, demographic/geographic
Iterate and select the best and most relevant segmentation model, coming from any of the below techniques:
• Latent Class • CHAID • Hierarchical
• K-means • 2-Step • C&RT
• Discriminant Analysis
In-depth profiling of segments to develop distinctly clear “Personas”, representing each segment through a snapshot
Experience of applying market segmentation for reputed brands across varied sectors

Pricing Research

Our pricing research capabilities are as follows

Price optimization to maximize profit
Price sensitivity analysis to attain an optimal price
Monetary value attribution modeling

Marketing & Sales Effectiveness

Our marketing and sales effectiveness capabilities  are as follows

Market Mix Modelling
Market Simulation and What-If Analysis
Key Driver Analysis
ROI Analysis

CRM Analytics

Our CRM Analytics capabilities  are as follows

Market Mix Modelling
Customer Satisfaction Analysis
Customer Lifetime & Customer Valuation Modelling
Customer Retention/Loyalty Modelling

Market Assessment & Commercialization

Our market assessment & commercialization capabilities  are as follows

Market Assessment from commercialization & business perspective
Market Sizing & Forecasting
Evaluation of target market from financial perspective

Predictive modeling

Our predictive modeling capabilities  are as follows

Develop predictive models to identify important variables and to deliver accurate predictions of market outcomes based on data
Integrate data from multiple sources such as primary data, secondary data, CRM data, social media data etc.
• Apply array of techniques such as Linear Regression, Logistic
Regression, Hierarchical Bayes Models, CART, Factor Analysis etc.
to develop the right model