Our team of experts bring-in over 30 years of consolidated work experience in market research for global clients across geographies. The experience spans over CAWI, CATI, CAPI, Focus Groups and exploratory studies.
Our core research services span across scripting, coding, data processing, charting and reporting.
Scripting Services
– Script, & launch online surveys on ConfirmIT, Dooblo, Decipher,Nebu– Expertise available to script for advanced methodologies
Coding services
– Provide coding of open end responses from online surveys, using Ascribe– Build code frames and provide coding for evolved methodologies
Data Processing Services
– Provide Tabs in Quantum, SPSS– Capabilities to set up and manage large tracking jobs on Tableau, as well as iClick
Charting Services
– A service to pour numbers from tabs into pre-created PowerPoint templates– Capabilities in macro writing and ETabs Enterprise
Reporting Services
– Manage reporting for tracking assignments and multi-country jobs– Publish industry reports and whitepapers
– Analyze market dynamics and business trends
Our research methodologies span across spans over CAWI, CATI, CAPI and Focus Groups studies.
CAWI Research
Computer-assisted web interviewing (CAWI) is a surveying method based on internet. CAWI surveys are designed to be self-routing, so the respondent is moved through the survey depending on their answers to previous questions; routing can be simple or incredibly complex.CATI Research
Computer-assisted telephone interviewing (CATI) is a computer based telephonic survey in which the interviewer follows a script on web. CATI is used when an interviewer is carrying out telephone research – be it B2B or consumer. This method includes a software that automatically support and lead the interviewer during data collection.CAPI Research
Computer Assisted Personal Interview (CAPI) method is the tech evolution of Face to Face research. Data are collected by an interviewer in a face to face meeting with the respondent.Focus Groups
Focus group research is a type of qualitative research designed to gain a thorough insight into the viewpoints of a certain profile of respondents on a particular topic. Typically 6-8 members of the same profile are recruited into focus groups in marketing research, and are then encouraged to discuss a specific topic.Social Research
Our experience in the Social Research space. The Researches involve both Qualitative and Quantitative research techniques to solve the management problem in hand. A range of methods were used in order to analyze the vast breadth of the social phenomena – from census survey data derived from millions of individuals, to the in-depth analysis of a single agent’s social experiences; from monitoring what is happening on contemporary streets, to the investigation of ancient historical documents.